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Using the BD-CMM to Improve BD Results


This half-day workshop allows participants to get a practical look at how they can use the BD-CMM as a tool to manage and improve their companies' business development (BD) capability. They experience:

  • How BD-CMM appraisals are conducted. Appraisals are the cornerstone to establish an accurate baseline for building BD capability using the BD-CMM.
  • Analysis of a mock company's BD capability. Being able to interpret the BD-CMM for a particular company's BD environment is essential for applying the model properly.
  • The role of the BD-CMM Maturity Planner in using the model. Having a template to organize BD-CMM analysis and plan improvements lends discipline to using the model.

Overview

During this workshop, participants go through a series of short exercises to analyze a mock company's BD maturity, evaluate options for improvement, and assess the benefits of increased BD capability. It provides a practical way to understand the relevance of the model to achieve real results. They acquire:
  • Basic understanding of how to use the BD-CMM as a capability management and improvement tool
  • Orientation to how BD-CMM appraisals determine maturity levels and establish BD-CMM maturity baselines
  • Lessons learned from participating in a mock self-assessment, planning improvement strategies, and considering probable return on investment.

Public Offerings

No public versions of this workshop are currently planned. Please contact us by email at
info@bd-institute.org for more information.

Who Should Attend

Business development executives, managers and practitioners wanting an overview of how the BD-CMM can be used to analyze BD capability and plan improvements

Duration

One-half day

Cost

$249 per person ($199 per person for BD-Institute members, including Alliance Partner members) when offered in a public workshop. Also available on-site for groups up to 25 participants at a price of $3,950.

Deliverables


Workshop manual, BD-CMM book, and Tools CD-ROM (standard edition)

    Contact Us: Questions about BD-Institute or Questions about this website
Address: P.O. Box 31624, Phoenix, Arizona 85046-1624
Phone:
+1-602-502-5100     Fax: +1-602-867-9250

© 2004-2007 Business Development Institute International. All Rights Reserved.
Capability Maturity Model and CMM are registered in the U.S. Patent and Trademark Office by Carnegie Mellon University

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